Privacy policy

Privacy Policy

Last updated: 28 May 2026

Alderon ("we", "us", "our") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you visit https://alderon-uk.com or make a purchase from our store, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller

Alderon is the data controller responsible for your personal data.

Contact: sac@alderon-uk.com

2. Information We Collect

We collect the following categories of personal information:

Information you provide directly:

  • Full name
  • Email address
  • Postal address (billing and delivery)
  • Phone number
  • Payment details (processed securely by our payment providers)
  • Order history and preferences
  • Communications with our customer service team

Information collected automatically:

  • IP address
  • Browser type and version
  • Device information
  • Pages visited and time spent on our site
  • Cookies and similar tracking technologies (see Section 8)

3. How We Use Your Information

We use your personal data for the following purposes:

  • To process and fulfil your orders
  • To communicate with you about your orders, including dispatch and delivery updates
  • To provide customer service and respond to enquiries
  • To send you marketing communications (only with your consent)
  • To improve our website, products, and services
  • To prevent fraud and ensure the security of our website
  • To comply with our legal and regulatory obligations

4. Legal Basis for Processing

Under the UK GDPR, we process your personal data on the following legal bases:

  • Contractual necessity — to fulfil your order and provide our services
  • Legitimate interests — to improve our business and prevent fraud
  • Consent — for marketing communications and non-essential cookies
  • Legal obligation — to comply with applicable UK laws

5. Sharing Your Information

We do not sell your personal data. We share your information only with trusted third parties who help us run our business, including:

  • Payment processors (e.g. Shopify Payments, PayPal, Stripe)
  • Delivery and logistics partners (e.g. Royal Mail, DPD, Evri)
  • E-commerce platform provider (Shopify Inc.)
  • Email marketing platforms (with your consent)
  • Analytics providers (e.g. Google Analytics)
  • Customer service tools

All third parties are contractually required to safeguard your data and may only use it for the specified purposes.

6. International Data Transfers

Some of our service providers may be based outside the UK. When we transfer personal data outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO).

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, comply with our legal obligations (such as tax and accounting records, typically 6 years under UK law), resolve disputes, and enforce our agreements.

8. Cookies

Our website uses cookies to enhance your browsing experience, analyse site traffic, and personalise content. You can manage your cookie preferences through your browser settings or our cookie consent banner.

Types of cookies we use:

  • Essential cookies — required for the site to function
  • Performance cookies — to analyse how visitors use the site
  • Functionality cookies — to remember your preferences
  • Marketing cookies — to deliver personalised advertising (only with consent)

9. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

  • Right of access — request a copy of the data we hold about you
  • Right to rectification — request correction of inaccurate data
  • Right to erasure — request deletion of your data ("right to be forgotten")
  • Right to restrict processing — limit how we use your data
  • Right to data portability — receive your data in a portable format
  • Right to object — object to processing based on legitimate interests
  • Right to withdraw consent — at any time, where consent was the legal basis
  • Right to lodge a complaint — with the UK Information Commissioner's Office (ICO)

To exercise any of these rights, please contact us at sac@alderon-uk.com.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including SSL encryption, secure payment processing, restricted internal access, and regular security audits. However, no method of transmission over the internet is 100% secure.

11. Children's Privacy

Our website is not directed at children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with the updated date.

13. Complaints to the ICO

If you believe we have not handled your personal data correctly, you have the right to lodge a complaint with the UK Information Commissioner's Office:

Website: https://ico.org.uk
Helpline: 0303 123 1113

Contact

For any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us:

Email: sac@alderon-uk.com
Website: https://alderon-uk.com